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Have you ever seen a word cloud? Word clouds are fun visualizations of the most frequently used words related to a certain topic. How are they created? There are word cloud generators found on the internet. Simply input the content of your choice and watch the magic happen!
Medical alert companies have certain terminology associated with the products and services they offer. But do different medical alert companies use different words? How does Alert1 compare to Life Alert and Medical Guardian?
We’ve created word clouds for Alert1, Life Alert, and Medical Guardian using content from some of the most prominent pages on our websites. It’s very interesting to see which words are the same and which are different. We’ve underlined the keywords in our analysis to highlight the differences. Let’s take a look!
Alert1
First let’s look at Alert1’s word cloud. We unsurprisingly saw our own name, Alert1, the most. That’s followed by medical alert systems, which is what we supply. That’s exactly what you would expect to see the biggest in our word cloud.
But what about the slightly smaller words? That’s where it gets interesting. We are obviously very focused on providing for our members. We are one of America’s leading medical alert device and monitoring companies. We have a wonderful team that helps keep you safe and gets you help when you need it. From our Command Center operators to our qualified senior care specialists and member care team, we provide you with the support you need to live safely in your home independently. Our messaging reflects how much we care about the people we provide for – we are focused on what we can do for our members.
Life Alert
Life Alert is best known for its commercials with the slogan “Help! I’ve fallen and I can’t get up!” This word cloud suggests that Life Alert emphasizes the medical applications of emergency response systems and their usefulness in emergencies for seniors, particularly in their homes. These emergencies could be the result of gas leaks, fire, home invasions or falls. Life Alert emphasizes the dangers that seniors face and the possibly disastrous consequences of falling without a medical alarm. Their website focuses on the situations in which a medical alert can assist seniors.
Medical Guardian
A glance at this cloud of words used by Medical Guardian shows us that they focus on featuring their products and medical alert systems.
There are some intriguing words in this cloud. What is the word key doing in the mix? It makes much more sense in context: Medical Guardian often uses the phrase key product feature when talking about the products they offer. In fact, many of the words in this cloud relate to their products, including mobile, classic, warranty, feature, product, technology, monitoring, rate, offer, and equipment.
But what about the word green? This one took some digging, but we found the source. On Medical Guardian’s blog they have a section for nutrition, where they posted recipes using green products including green onions, leafy greens, and green peppers.
Summing It Up
Word clouds are a fascinating snapshot that gives us insight into what we say the most often. They capture a moment of time, and are dependent on what text is used. We attempted to take text from each website’s most popular pages to give us an idea of what messaging we would see when we visit each site.
The word clouds that resulted imply that Alert1 focuses on the support we give to our members, Medical Guardian focuses on the features of their products, and Life Alert focuses on the situations in which you can use a medical alert. While we present our products and services in different ways, Life Alert, Medical Guardian, and Alert1 all provide medical alerts with the goal of helping seniors stay safe, but Alert1 offers the lowest pricing.
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