What Words Do Medical Alert Companies Use The Most?
Posted on October 07, 2016
Whether we realize it or not, we all tend to use the same
words over and over. Remember word clouds, those fun visualizations of which
words you use the most? They figure out what words you use and make a cloud of
words. The bigger the word, the more you use it. Word clouds are not only fun,
but they reveal what you talk about the most and what your values are.
Medical alert companies are no exception; we too repeatedly
use the same words! We often use the same language when describing our
products. But do different medical alert companies use different words? How do
Alert1’s most used words compare to Life Alert™ and Medical Guardian™?
We’ve created word clouds for Alert1, Life Alert™, and Medical
Guardian™ using some of the most prominent pages on our websites. It’s very
interesting to see which words are the same and which are different. We’ve
underlined the keywords in our analysis to make things clear. Let’s take a
First let’s look at Alert1’s word cloud. We unsurprisingly
say our own name, Alert1, the most. That’s followed by medical alert
systems, what we sell. That’s exactly what you would expect to see the
biggest in our word cloud.
But what about the slightly smaller words? That’s where it
gets interesting. We are obviously very focused on our providing for our
members. We are one of America’s leading medical alert systems. We have a wonderful team
that helps keep you safe and get help when you need it. From our Command
Center operators to our qualified senior care specialists and
member care team, we provide you with the support you need to live
in your home independently. Our messaging reflects how much we care
about the people we provide for – we are focused on what we can do for our
Life Alert™ is best known for its
commercials with the slogan “Help! I’ve fallen and I can’t get up!” ™.
This word cloud suggests that Life Alert™ emphasizes the medical
applications of emergency response systems and their usefulness
in emergencies for seniors, particularly in their homes.
These emergencies could be the result of gas leaks, fire, home invasions
or falls. Life Alert™ emphasizes the dangers that seniors face and the
possibly disastrous consequences of falling without a medical alarm.
Their website focuses on the situations in which a medical alert can assist
A glance at this cloud of words used by Medical Guardian™
shows us that they focus on featuring their products and medical
alert systems. They, like all of us in this industry, are committed
to senior safety.
There are some intriguing words in this cloud. What is the
word key doing in the mix? It makes much more sense in context: Medical
Guardian ™ often uses the phrase key product feature when
talking about the products they offer. In fact, many of the words in this cloud
relate to their products and their promotions, including mobile, classic,
warranty, feature, product, technology, monitoring,
rate, offer, and equipment.
But what about the word green? This one took some
digging, but we found the source: on Medical Guardian’s™ blog they have a whole
section for nutrition and recipes using green products including green
onions, leafy greens, and green peppers. It’s important for seniors to have a
healthy diet, and those green foods are both yummy and nutritious. Medical
Guardian ™ obviously takes into account a variety of factors when it comes to
Summing It Up
Word clouds are fascinating. They are a snapshot that gives
us insight into what we say the most often. They capture a moment of time, and
are dependent on what text you use. We attempted to take text from one of each
website’s most popular pages to give us an idea of what messaging we see when
we visit each site.
These word clouds imply that Alert1 focuses on the support
we give our members, Medical Guardian™ focuses on the features of their
products, and Life Alert™ focuses on the situations in which you can use a
medical alert. We present our products and services in different ways, but Life
Alert™, Medical Guardian™, and Alert1 all provide medical alerts with the goal of
helping seniors stay safe.
You may enjoy these similar articles: